Let’s Utilize Social Media While We’re Social Distancing

As we all hunker down in our homes trying not to go stir-crazy, NOW is the best time ever to really connect with your online virtual audience. As an indie artist you don’t have the safety net of a major label keeping your brand – and music – out there for your concert attendees, fans, etc. But if you’re a rostered artist us, you do have TMA to help you stay connected.

If you’re active at all on Facebook you’ll see major artists, everyone from Karen Peck & New River to David Phelps to Danny Gokey planning virtual online concerts. Some are even charging for access to their online events (although I don’t like that idea). Many worship leaders are even leading worship sets online.

Coldplay’s Chris Martin played an impromptu set on Instagram Live, taking fans’ questions and covering David Bowie’s Life On Mars. Country singer Keith Urban also went live on Instagram with his wife, Nicole Kidman, in the background. Punk-pop singer Yungblud put on a more ambitious, hour-long show from LA, encouraging fans to mosh at home as he played to an empty room. Garth Brooks announced on his Facebook Live show “Inside Studio G” that he’ll live stream an acoustic set next week on his page.

I highly recommend you consider scheduling a virtual online Facebook “live” living room-type concert for your fans and followers.

Last weekend TMA Artist Jaime Masetta’s CD Release Weekend (Meet & Greet on Friday with full-band Concert on Saturday) was destined to fail after continual bad news flowed about Covid-19. In fact, I cancelled my trip to Ohio literally 3 hours before Uber was to arrive to take me to the airport.

So what did we do? Jaime, her mom and I planned a Facebook Live broadcast of the concert. Jaime’s dad set up their iPhone on a tripod focused on the staging area (she had a full band). The result? The hour-long video has been 3.6K viewed times, reached 6,085 people with 905 engagements!

So, how do you set up a Facebook Live event? Here are some tips:

  • Plan – Plan – Plan – plan your setlist just like it’s a “regular” concert with attendees. Don’t wing it – you’re not Keith Urban or Garth Brooks (yet!).
  • Invest in a tripod – Amazon has lots of them in all price ranges (https://www.amazon.com/slp/iphone-tripods/pcvuoa67t88eyeg)
  • Set a date and time at least 5 days in advance and create a Facebook ad and start publicizing it on Facebook & Twitter. If you’re a TMA artist we handle this for you.
  • Practice – before your concert be sure you’re ready musically and have something to say between songs, especially if you have a new CD/EP to promote! WRITE OUT a script of your intro and outro (“thanks for joining me – check out my website at www.blahblah.com for more info”)
  • Staging – be sure the area around your performance area is clean, neat and not cluttered. Put the pets away.

TMA artists are already planning Sunday worship sets and live Facebook concerts during the week. This keeps them engaged with their audiences, fans and followers on social media. Cross-marketing these event on multiple platforms drives traffic to them all.

Are you ready to take advantage of these uncertain times and be proactive and productive? Let TMA help you – that’s what we do!

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